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AI visibility guides

What we learned from hundreds of AI answers to customer questions: which businesses the assistants name, how the answers vary and what you can check.

  1. How to check if ChatGPT and other AI assistants recommend your business Does ChatGPT recommend your business? Check by hand with 5 to 10 customer questions, a results table and a repeat round on another day. 8 min read
  2. Which businesses do ChatGPT and other AI assistants name? Data from 709 test answers Which businesses does ChatGPT name? In 709 test answers from four AI assistants, the checked business was named in 5.1%. Methods and limits. 9 min read
  3. Why does ChatGPT give different answers to the same question, and how can you measure mentions? Why does ChatGPT give different answers to the same question? In none of 42 repeats was the list of names identical. How to measure mentions anyway. 7 min read
  4. Why doesn't ChatGPT mention my business? 8 things to check when AI assistants skip you ChatGPT not mentioning your business? In 18 of 31 checks the business was named in no answer. Eight things to check, from questions to sources. 8 min read
  5. ChatGPT vs Gemini vs Copilot vs Google AI Mode: how each answers when customers ask for a business ChatGPT vs Gemini vs Copilot vs Google AI Mode: we compared 709 answers on length, businesses named, source links and mentions of the checked business. 8 min read
  6. What is AI visibility? A glossary of the terms in plain words What is AI visibility? Plain explanations of GEO, AI Mode, AI Overview, share of answers, share of voice, likely range, citations and more. 7 min read